General Sales Manager

🚘 General Sales Manager
📍 Carlisle
💷 £50,000 Basic Salary | OTE £75,000
🚗 Company Car Included
💼 Full-Time | Permanent

Our client is looking for an experienced General Sales Manager to lead a busy sales department at a volume main dealership in Carlisle.
This is an excellent opportunity for a driven automotive sales professional to take responsibility for new and used vehicle sales, lead a team and maximise departmental performance and profitability.

🚗 The Role
You’ll be responsible for the overall performance of the sales department, ensuring targets are achieved while delivering an outstanding customer experience.

📝 Key Responsibilities

• Lead, motivate, coach and develop the sales team
• Set clear sales targets and regularly review individual performance
• Oversee the full sales process, from initial enquiry and test drive through to order and vehicle handover
• Monitor enquiry response times, conversion rates, sales volumes and gross profit
• Identify areas for improvement and implement action plans
• Manage used vehicle stock, pricing and stock ageing
• Drive finance and insurance performance in line with regulatory requirements
• Maintain manufacturer standards and procedures
• Report on departmental performance to senior management

🛠️ What We’re Looking For

• Previous experience as a General Sales Manager or Sales Manager within a franchised dealership
• Volume dealership experience would be advantageous
• Proven track record of achieving sales and profitability targets
• Experience leading, coaching and developing sales teams
• Strong commercial awareness and financial understanding
• Confidence managing stock, forecasts and departmental performance
• Hands-on leadership style with a strong customer focus
• Full UK driving licence

✨ What’s On Offer?

• £50,000 basic salary
• £75,000 OTE
• Company car
• Opportunity to lead a busy dealership sales department
• Career development opportunities

If you’re an experienced General Sales Manager, or a Sales Manager ready to take the next step, we’d love to hear from you.
For a confidential conversation, please send your CV to scott@holtrecruitment.com.